Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.

Bibliographic Details
Main Author:	Lehmann, Donald R.
Other Authors:	Winer, Russell S.
Language:	English
Published:	Homewood, IL : Irwin, [1991], ©1991.
Edition:	Second edition.
Subjects:	Marketing > United States > Management.
Physical Description:	xiv, 186 pages : illustrations ; 24 cm
Format:	Book

Analysis for marketing planning

Authors: Lehmann, Donald R.
Published: Irwin, 1994

Physical Description: x, 198 pages : illustrations ; 23 cm.

Book