Marketing definitions ; a glossary of marketing terms / Chairman: Ralph S. Alexander.

Bibliographic Details
Corporate Author:	American Marketing Association. Committee on Definitions
Other Authors:	Alexander, Ralph Samuel, 1893-
Language:	English
Published:	[Chicago] : [American Marketing Association], [1963]
Subjects:	Marketing > Terminology.
Genre:	Terminology.
Physical Description:	23 pages ; 23 cm
Format:	Book

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