Stayin' alive through '95 : how to thrive and not just survive / 9th Annual Services Marketing Conference, October 21-24, 1990.

Bibliographic Details
Uniform Title:Proceedings series (American Marketing Association)
Corporate Author: Services Marketing Conference Chicago, Ill.
Language:English
Published: Chicago, Ill. : American Marketing Association, [1990], ©1990.
Series:Proceedings series (American Marketing Association)
Subjects:
Service industries > United States > Marketing > Congresses.
Genre:
Congresses.
Physical Description:138 pages ; 28 cm.
Format: Conference Proceeding Book
Description
Call Number:HD9981.5 .S446 1990
Bibliography Note:Includes bibliographical references.
ISBN:0877572143