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OCoLC |
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20220616075516.0 |
| 008 |
920526s1971 xx a b 000 0 eng d |
| 035 |
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|a (OCoLC)25884117
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|a EEMT
|c 1
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|a 130 955 THS
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1 |
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|a Williams, Tess Mern,
|d 1924-
|0 http://id.loc.gov/authorities/names/n89670512
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| 245 |
1 |
2 |
|a A procedure for utilizing rhetorical theory and the findings of behavioral science and communication research in the design of "high-yield" persuasive messages /
|c by Tess Mern Williams.
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| 260 |
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|c 1971.
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| 300 |
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|a 5 unnumbered vi, 271 leaves :
|b illustrations ;
|c 29 cm
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a unmediated
|b n
|2 rdamedia
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| 338 |
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|a volume
|b nc
|2 rdacarrier
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| 502 |
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|g Thesis
|b Ph.D.
|c Michigan State University. Department of Speech and the Department of Television and Radio, College of Communication Arts
|d 1971.
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| 504 |
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|a Bibliography: leaves 223-237.
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| 650 |
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|a Advertising.
|0 http://id.loc.gov/authorities/subjects/sh85001086
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|t 0
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| 952 |
f |
f |
|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Remote Storage
|d MSU Dissertations & Theses
|t 0
|e 130 955 THS
|h Other scheme
|i Printed Material
|m 31293031786779
|n 1
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