A procedure for utilizing rhetorical theory and the findings of behavioral science and communication research in the design of "high-yield" persuasive messages / by Tess Mern Williams.

Bibliographic Details
Main Author: Williams, Tess Mern, 1924-
Language:English
Published: 1971.
Subjects:
Dissertation Note:
Thesis Ph.D. Michigan State University. Department of Speech and the Department of Television and Radio, College of Communication Arts 1971.
Physical Description:5 unnumbered vi, 271 leaves : illustrations ; 29 cm
Format: Thesis Microfilm Book

MARC

LEADER 00000nam a2200000 a 4500
001 in00001465655
003 OCoLC
005 20220616075519.0
007 hd afb---baba
008 920527r19721971xx a ab 000 0 eng d
035 |a (OCoLC)25896282 
040 |a EEM  |c EEM  |d UtOrBLW 
049 |a EEM=  |c 1 
099 |a 9616 THS Microfilm 
099 |a 9616 
100 1 |a Williams, Tess Mern,  |d 1924-  |0 http://id.loc.gov/authorities/names/n89670512 
245 1 2 |a A procedure for utilizing rhetorical theory and the findings of behavioral science and communication research in the design of "high-yield" persuasive messages /  |c by Tess Mern Williams. 
260 |c 1971. 
300 |a 5 unnumbered vi, 271 leaves :  |b illustrations ;  |c 29 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a microform  |b h  |2 rdamedia 
338 |a microfilm reel  |b hd  |2 rdacarrier 
500 |a Microform. 
502 |g Thesis  |b Ph.D.  |c Michigan State University. Department of Speech and the Department of Television and Radio, College of Communication Arts  |d 1971. 
504 |a Bibliography: leaves 223-237. 
533 |a Microfilm.  |b Ann Arbor, Mich. :  |c University Microfilms,  |d 1972.  |e 1 microfilm reel ; 35 mm. 
650 0 |a Advertising.  |0 http://id.loc.gov/authorities/subjects/sh85001086 
907 |y .b24751108  |b 211113  |c 980609 
998 |a th  |a mc  |b 980604  |c m  |d a   |e -  |f eng  |g xx   |h 2  |i 2 
935 |a ANM3928 
999 f f |i 8b3c32b3-a4ae-5ac1-aa46-d9fbe4951025  |s d083faac-cb30-5de0-bb05-c3017ca8f8f5  |t 0 
952 f f |p Can Circulate  |a Michigan State University-Library of Michigan  |b Michigan State University  |c MSU Remote Storage  |d MSU Dissertations & Theses Microforms  |t 0  |e 9616 THS Microfilm  |h Other scheme  |i Microform (Microfilm/Microfiche)  |n 1