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920527r19721971xx a ab 000 0 eng d |
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|a (OCoLC)25896282
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|c 1
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|a 9616 THS Microfilm
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|a 9616
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1 |
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|a Williams, Tess Mern,
|d 1924-
|0 http://id.loc.gov/authorities/names/n89670512
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|a A procedure for utilizing rhetorical theory and the findings of behavioral science and communication research in the design of "high-yield" persuasive messages /
|c by Tess Mern Williams.
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|c 1971.
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|a 5 unnumbered vi, 271 leaves :
|b illustrations ;
|c 29 cm
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|a text
|b txt
|2 rdacontent
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|a microform
|b h
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|a microfilm reel
|b hd
|2 rdacarrier
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|a Microform.
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|g Thesis
|b Ph.D.
|c Michigan State University. Department of Speech and the Department of Television and Radio, College of Communication Arts
|d 1971.
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|a Bibliography: leaves 223-237.
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533 |
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|a Microfilm.
|b Ann Arbor, Mich. :
|c University Microfilms,
|d 1972.
|e 1 microfilm reel ; 35 mm.
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|a Advertising.
|0 http://id.loc.gov/authorities/subjects/sh85001086
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|c 980609
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|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Remote Storage
|d MSU Dissertations & Theses Microforms
|t 0
|e 9616 THS Microfilm
|h Other scheme
|i Microform (Microfilm/Microfiche)
|n 1
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