A procedure for utilizing rhetorical theory and the findings of behavioral science and communication research in the design of "high-yield" persuasive messages / by Tess Mern Williams.
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| Language: | English |
| Published: |
1971.
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| Subjects: | |
| Dissertation Note: |
Thesis Ph.D. Michigan State University. Department of Speech and the Department of Television and Radio, College of Communication Arts 1971. |
| Physical Description: | 5 unnumbered vi, 271 leaves : illustrations ; 29 cm |
| Format: | Thesis Microfilm Book |