Selling : principles and practices / Richard H. Buskirk, Bruce D. Buskirk.

Bibliographic Details
Uniform Title:	McGraw-Hill series in marketing.
Main Author:	Buskirk, Richard H. (Richard Hobart), 1927-1994
Other Authors:	Buskirk, Bruce D. Russell, Frederic Arthur, 1886-1973
Language:	English
Published:	New York : McGraw-Hill, [1992], ©1992.
Edition:	Thirteenth edition.
Series:	McGraw-Hill series in marketing.
Subjects:	Selling.
Physical Description:	xviii, 551 pages : illustrations ; 24 cm.
Format:	Book

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