Crisis marketing : when bad things happen to good companies / Joe Marconi.

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Bibliographic Details
Main Author: Marconi, Joe
Language:English
Published: Chicago : Cambridge [England] : American Marketing Association ; Probus, [1992], ©1992.
Subjects:
Marketing > Management.
Strategic planning.
Crisis management.
Physical Description:ix, 216 pages : illustrations ; 24 cm
Format: Book
Description
Call Number:HF5415.13 .M348 1992
Bibliography Note:Includes bibliographic references (pages 199-208) and index.
ISBN:1557382468