Market-led strategic change : making marketing happen in your organization / Nigel Piercy.
| Uniform Title: | Marketing series (London, England)
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| Main Author: | |
| Language: | English |
| Published: |
Oxford ; Boston :
Butterworth-Heinemann,
1992.
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| Series: | Marketing series (London, England)
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| Subjects: | |
| Physical Description: | 416 pages : illustrations ; 24 cm. |
| Format: | Book |
| Call Number: | HF5415 .P547 1992 |
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| Bibliography Note: | Includes bibliographical references and index. |
| ISBN: | 0750606703 (pbk) |
| Action Note: |
copy1 Committed to retain 20200101 20341231 MI-SPI http://www.mcls.org/engagement/mi-spi/ MiEM |