Competitive positioning : the key to marketing strategy / by Graham J. Hooley and John Saunders.

Bibliographic Details
Main Author:	Hooley, Graham J.
Other Authors:	Saunders, John A., 1946-
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice-Hall International, 1993.
Subjects:	Marketing > Management. Strategic planning. Competition.
Physical Description:	xi, 260 pages : illustrations ; 24 cm
Format:	Book

Description
Call Number:	HF5415.13 .H668 1993
Bibliography Note:	Includes bibliographical references (pages 241-247) and index.