Brand marketing : building winning brand strategies that deliver value and customer satisfaction / William M. Weilbacher.

A brand-switching model with implications for marketing strategies
by: Colombo, Richard
Published: (1987)

Branded : the buying and selling of teenagers
by: Quart, Alissa
Published: (2003)

Brands and branding geographies
Published: (2011)

The impact of price promotions on a brand's market share, sales pattern and profitability
by: McAlister, Leigh
Published: (1986)

Brand failures : the truth about the 100 biggest branding mistakes of all time
by: Haig, Matt
Published: (2003)

Brand Bible : the complete guide to building, designing, and sustaining brands
by: Millman, Debbie
Published: (2012)

Why do consumers pay more for national brands than for store brands?
by: Sethuraman, Raj
Published: (1997)

What makes consumers pay more for national brands than for store brands : image or quality?
by: Sethuraman, Raj
Published: (2000)

Branding : in five and a half steps : the definitive guide to the strategy and design of brand identities
by: Johnson, Michael, 1964-
Published: (2016)

How brands grow. Part 2, Including emerging markets, services and durables, new brands and luxury brands
by: Romaniuk, Jenni, et al.
Published: (2016)

Brand the change
by: Miltenburg, Anne, 1981-
Published: (2017)

Competitive branding : winning in the market place with value-added brands
by: Nilson, Torsten H., 1949-
Published: (1998)

Measuring consumer perceptions of brand quality with scanner data : implications for brand equity
by: Kamakura, Wagner A. (Wagner Antonio)
Published: (1991)

Group influence on consumer brand choice
by: Witt, Robert E.
Published: (1970)

Branding : a practical guide to planning your strategy
by: Randall, Geoffrey, 1938-
Published: (2000)

Towards a system for monitoring brand health from store scanner data
by: Bhattacharya, C. B.
Published: (2000)

Beyond branding
Published: (2003)

Beyond branding
Published: (2003)

Bootstrap branding : an entrepreneur's guide to building a brand with limited finances
by: VanHurley, Vickie L.
Published: (2017)

Bootstrap branding : an entrepreneur's guide to building a brand with limited finances
by: VanHurley, Vickie L.
Published: (2017)

Erosion and variability in brand loyalty
Published: (1996)

The behavioral economics of brand choice
Published: (2007)

Retail marketing and branding : a definitive guide to maximizing ROI
by: Perrey, Jesko
Published: (2011)

Brand managers' perceptions of the marketing communications budget allocation process
by: Low, George S. (George Solon)
Published: (1998)

Branding.com : online branding for marketing success
by: Kania, Deborah, 1963-
Published: (2001)

How brands grow : what marketers don't know
by: Sharp, Byron
Published: (2010)

Brand choice, purchase incidence, and segmentation : an integrated modeling approach
by: Bucklin, Randolph E.
Published: (1992)

Brand vs. wild : building resilient brands for harsh business environments
by: Lewis, Jonathan David
Published: (2017)

Brand, meet story : how to create engaging content to win business and influence your audience
by: Levy, Heather Pemberton
Published: (2016)

Leveraging the corporate brand
by: Gregory, James R.
Published: (1997)

The brand switching fraction of promotion effects : unit sales versus elasticity decompoositions
by: Heerde, Harald J. van
Published: (2002)

From Chinese brand culture to global brands : insights from aesthetics, fashion and history
by: Zhiyan, Wu
Published: (2013)

Building brands & believers : how to connect with consumers using archetypes
by: Wertime, Kent
Published: (2002)

The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications
by: Salinas, Gabriela
Published: (2009)

Handbook of brand relationships
Published: (2009)

The culting of brands : when customers become true believers
by: Atkin, Douglas
Published: (2004)