Mythmaking on Madison Avenue : how advertisers apply the power of myth & symbolism to create leadership brands / Sal Randazzo.
Main Author: | |
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Language: | English |
Published: |
Chicago, Ill. :
Probus Pub. Co.,
[1993], ©1993.
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Subjects: | |
Physical Description: | xiii, 289 pages : illustrations ; 24 cm |
Format: | Book |
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