How expansion advertising affects brand usage frequency : a programmatic evaluation / Brian Wansink and Michael L. Ray.

Bibliographic Details
Uniform Title:	Report (Marketing Science Institute) ; no. 93-126.
Main Author:	Wansink, Brian
Other Authors:	Ray, Michael L.
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, [1993], ©1993.
Series:	Report (Marketing Science Institute) ; no. 93-126.
Subjects:	Advertising > Brand name products > United States. Brand name products > United States > Marketing.
Physical Description:	66 pages : illustrations ; 28 cm.
Format:	Book

Description
Note:	"Working paper." "December 1993."
Call Number:	HF5415.A1 M39 no.93-126
Bibliography Note:	Includes bibliographical references (pages 63-66).
Action Note:	copy1 Committed to retain 20200101 20341231 MI-SPI http://www.mcls.org/engagement/mi-spi/ MiEM