How expansion advertising affects brand usage frequency : a programmatic evaluation / Brian Wansink and Michael L. Ray.
| Uniform Title: | Report (Marketing Science Institute) ;
no. 93-126. |
|---|---|
| Main Author: | |
| Other Authors: | |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute,
[1993], ©1993.
|
| Series: | Report (Marketing Science Institute) ;
no. 93-126. |
| Subjects: | |
| Physical Description: | 66 pages : illustrations ; 28 cm. |
| Format: | Book |