Field guide to marketing : a glossary of essential tools and concepts for today's manager / chief contributor, Tim Hindle ; edited by Alistair D. Williamson.

Bibliographic Details
Uniform Title:	Harvard Business/The Economist reference series.
Main Author:	Hindle, Tim
Other Authors:	Williamson, Alistair D.
Language:	English
Published:	Boston, Mass. : Harvard Business School Press, [1994], ©1994.
Series:	Harvard Business/The Economist reference series.
Subjects:	Marketing > Dictionaries. Marketing > Management > Dictionaries.
Genre:	Dictionaries.
Physical Description:	ix, 195 pages ; 20 cm.
Format:	Book

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