Field guide to marketing : a glossary of essential tools and concepts for today's manager / chief contributor, Tim Hindle ; edited by Alistair D. Williamson.

Bibliographic Details
Uniform Title:Harvard Business/The Economist reference series.
Main Author: Hindle, Tim
Other Authors: Williamson, Alistair D.
Language:English
Published: Boston, Mass. : Harvard Business School Press, [1994], ©1994.
Series:Harvard Business/The Economist reference series.
Subjects:
Marketing > Dictionaries.
Marketing > Management > Dictionaries.
Genre:
Dictionaries.
Physical Description:ix, 195 pages ; 20 cm.
Format: Book
Description
Call Number:HF5415 .H5257 1994
ISBN:0875844359 (alk. paper) :
0875844308 (pbk. : alk. paper) :