Retail marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald and Christopher C.S. Tideman.

Bibliographic Details
Uniform Title:	Marketing series (London, England)
Main Author:	McDonald, Malcolm
Corporate Author:	Chartered Institute of Marketing
Other Authors:	Tideman, Christopher C. S.
Language:	English
Published:	Oxford : Boston : Butterworth Heinemann, 1993.
Series:	Marketing series (London, England)
Subjects:	Marketing > Planning. Communication in marketing. Retail trade.
Physical Description:	xi, 338 pages ; 24 cm.
Format:	Book

System Under Maintenance

Our Library Management System is currently under maintenance.

Holdings and item availability information is currently unavailable. Please accept our apologies for any inconvenience this may cause and contact us for further assistance:

Please contact Reference and Discovery Services via their Contact Form or call them directly at: 517-353-8700 for assistance.