Adding value : brands and marketing in food and drink / edited by Geoffrey Jones and Nicholas J. Morgan.

Bibliographic Details
Uniform Title:	Comparative and international business. Modern histories series.
Other Authors:	Jones, Geoffrey, 1952- Morgan, Nicholas, 1955-
Language:	English
Published:	London ; New York : Routledge, 1994.
Series:	Comparative and international business. Modern histories series.
Subjects:	Food > Marketing > History. Beverages > Marketing > History. Alcoholic beverages > Marketing > History. Branding (Marketing) > History. Marketing > Role of > Brand names.
Physical Description:	xiv, 349 pages : illustrations ; 22 cm.
Format:	Book

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