Licensing strategies and performance : an empirical analysis in the global pharmaceutical industry / by Kathleen R. Whitney.

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Bibliographic Details
Main Author:	Whitney, Kathleen R.
Language:	English
Published:	1991.
Subjects:	Pharmaceutical industry. Export marketing.
Dissertation Note:	Thesis Ph.D. Michigan State University. Department of Marketing and Transportation Administration 1991.
Physical Description:	xii, 248 leaves : illustrations ; 29 cm
Format:	Thesis Microfilm Book

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