Woman's channel, but man's world : how the advertising on Lifetime television perpetuates gender inequality / by Lorraine Marie Kaplan.

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Bibliographic Details
Main Author: Kaplan, Lorraine Marie
Language:English
Published: 1992.
Subjects:
Lifetime Television (Firm)
Sex role in advertising > United States.
Cable television advertising > United States.
Sexism in mass media > United States.
Dissertation Note:
Thesis M.A. Michigan State University. Department of Communication 1992.
Physical Description:vii, 56 leaves ; 29 cm
Format: Thesis Book
Description
Call Number:113 403 THS
Bibliography Note:Includes bibliographical references (leaves 54-56).