How to conduct your own survey / Priscilla Salant and Don A. Dillman.

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Bibliographic Details
Main Author: Salant, Priscilla
Other Authors: Dillman, Don A., 1941-
Published: New York : Wiley, [1994], ©1994.
Physical Description:xvi, 232 pages : illustrations ; 24 cm
Format: Book
Partial Contents:
  • Practical surveys
  • Cornerstones of a quality survey
  • Deciding what information you need
  • Choosing a survey method
  • When and how to select a sample
  • Writing good questions
  • Questionnaire design
  • Setting your survey in motion and getting it done
  • From questionnaires to survey results.Reporting survey results
  • Advice, resources, and maintaining perspective.