Marketing strategies for the mature market / George P. Moschis.

Bibliographic Details
Main Author: Moschis, George P., 1944-
Language:English
Published: Westport, Conn. : Quorum Books, 1994.
Subjects:
Physical Description:xiv, 198 pages : illustrations ; 25 cm
Format: Book

MARC

LEADER 00000cam a22000008a 4500
001 in00001842818
003 OCoLC
005 20220616145746.0
008 940216s1994 ctua b 001 0 eng
010 |a  94008542  
020 |a 0899308872 (alk. paper) 
035 |a (OCoLC)29952722 
040 |a DLC  |c DLC  |d LDL  |d EEM  |d UtOrBLW 
049 |a EEMR 
050 0 0 |a HF5415.13  |b .M677 1994 
082 0 0 |a 658.8/02  |2 20 
090 |a HF5415.13 .M677 1994 
100 1 |a Moschis, George P.,  |d 1944-  |0 http://id.loc.gov/authorities/names/n85260856 
245 1 0 |a Marketing strategies for the mature market /  |c George P. Moschis. 
260 |a Westport, Conn. :  |b Quorum Books,  |c 1994. 
263 |a 9410. 
300 |a xiv, 198 pages :  |b illustrations ;  |c 25 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
504 |a Includes bibliographical references (pages [189]-194) and index. 
650 0 |a Marketing  |x Management.  |0 http://id.loc.gov/authorities/subjects/sh85081339 
650 0 |a Market segmentation.  |0 http://id.loc.gov/authorities/subjects/sh85081327 
650 0 |a New products  |x Marketing.  |0 http://id.loc.gov/authorities/subjects/sh2008108409 
650 0 |a Older consumers.  |0 http://id.loc.gov/authorities/subjects/sh85002150 
907 |y .b29235765  |b 211113  |c 980610 
998 |a mn  |b 980604  |c m  |d a   |e -  |f eng  |g ctu  |h 0  |i 2 
935 |a BCD7933 
999 f f |i c2197d89-423a-5ed4-b10c-6e98c52ec7f3  |s 165ab7ad-3865-5ecb-b52e-1ef78693c32d  |t 0 
952 f f |p Can Circulate  |a Michigan State University-Library of Michigan  |b Michigan State University  |c MSU Main Library  |d MSU Main Library  |t 0  |e HF5415.13 .M677 1994  |h Library of Congress classification  |i Printed Material  |m 31293010373219  |n 1