Market segmentation : a step-by-step guide to profitable new business / Michael J. Croft.
| Uniform Title: | Marketing for managers.
|
|---|---|
| Main Author: | |
| Language: | English |
| Published: |
London ; New York :
Routledge,
1994.
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| Series: | Marketing for managers.
|
| Subjects: | |
| Physical Description: | xi, 82 pages : illustrations ; 21 cm. |
| Format: | Book |
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