Market segmentation : a step-by-step guide to profitable new business / Michael J. Croft.

Bibliographic Details
Uniform Title:Marketing for managers.
Main Author: Croft, Michael J., 1958-
Language:English
Published: London ; New York : Routledge, 1994.
Series:Marketing for managers.
Subjects:
Physical Description:xi, 82 pages : illustrations ; 21 cm.
Format: Book

MARC

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050 0 0 |a HF5415.127  |b .C76 1994 
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100 1 |a Croft, Michael J.,  |d 1958-  |0 http://id.loc.gov/authorities/names/n94025457 
245 1 0 |a Market segmentation :  |b a step-by-step guide to profitable new business /  |c Michael J. Croft. 
260 |a London ;  |a New York :  |b Routledge,  |c 1994. 
300 |a xi, 82 pages :  |b illustrations ;  |c 21 cm. 
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337 |a unmediated  |b n  |2 rdamedia 
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490 1 |a Marketing for managers 
504 |a Includes bibliographical references (pages 81-82). 
650 0 |a Market segmentation  |x Management.  |0 http://id.loc.gov/authorities/subjects/sh85081327 
650 0 |a New business enterprises.  |0 http://id.loc.gov/authorities/subjects/sh85091252 
830 0 |a Marketing for managers.  |0 http://id.loc.gov/authorities/names/n94025461 
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952 f f |p Can Circulate  |a Michigan State University-Library of Michigan  |b Michigan State University  |c MSU Gast Business Library  |d MSU Gast Business Library  |t 0  |e HF5415.127 .C76 1994  |h Library of Congress classification  |i Printed Material  |m 31293022792752  |n 1