Advertising clutter and its impact on brand equity / by Louisa Shu Ying Ha.

Show other versions (1)
Bibliographic Details
Main Author: Ha, Louisa Shu Ying
Language:English
Published: 1994.
Subjects:
Advertising > Brand name products.
Brand name products.
Brand choice.
Dissertation Note:
Thesis Ph.D. Michigan State University. College of Communication Arts and Sciences 1994.
Physical Description:xii, 248 leaves : illustrations ; 29 cm
Format: Thesis Book

System Under Maintenance

Our Library Management System is currently under maintenance.

Holdings and item availability information is currently unavailable. Please accept our apologies for any inconvenience this may cause and contact us for further assistance:

Please contact Reference and Discovery Services via their Contact Form or call them directly at: 517-353-8700 for assistance.