Advertising clutter and its impact on brand equity / by Louisa Shu Ying Ha.
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| Language: | English |
| Published: |
1994.
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| Subjects: | |
| Dissertation Note: |
Thesis Ph.D. Michigan State University. College of Communication Arts and Sciences 1994. |
| Physical Description: | xii, 248 leaves : illustrations ; 29 cm |
| Format: | Thesis Book |
| Call Number: | 110 202 THS |
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| Bibliography Note: | Includes bibliographical references (leaves 227-248). |