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in00001874699 |
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OCoLC |
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20220616153604.0 |
| 008 |
950726s1994 xx a b 000 0 eng d |
| 035 |
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|a (OCoLC)32876378
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| 040 |
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|a EEM
|c EEM
|d UtOrBLW
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| 049 |
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|a EEMT
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| 099 |
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|a 110 202 THS
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| 100 |
1 |
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|a Ha, Louisa Shu Ying.
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| 245 |
1 |
0 |
|a Advertising clutter and its impact on brand equity /
|c by Louisa Shu Ying Ha.
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| 260 |
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|c 1994.
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| 300 |
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|a xii, 248 leaves :
|b illustrations ;
|c 29 cm
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a unmediated
|b n
|2 rdamedia
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| 338 |
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|a volume
|b nc
|2 rdacarrier
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| 502 |
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|g Thesis
|b Ph.D.
|c Michigan State University. College of Communication Arts and Sciences
|d 1994.
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| 504 |
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|a Includes bibliographical references (leaves 227-248).
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| 650 |
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0 |
|a Advertising
|x Brand name products.
|0 http://id.loc.gov/authorities/subjects/sh85001101
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| 650 |
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0 |
|a Brand name products.
|0 http://id.loc.gov/authorities/subjects/sh85016403
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| 650 |
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0 |
|a Brand choice.
|0 http://id.loc.gov/authorities/subjects/sh85016402
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| 907 |
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|b 211128
|c 980610
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|i 2
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|t 0
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| 952 |
f |
f |
|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Remote Storage
|d MSU Dissertations & Theses
|t 0
|e 110 202 THS
|h Other scheme
|i Printed Material
|m 31293010276099
|n 1
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