Going negative : how attack ads shrink and polarize the electorate / Stephen Ansolabehere, Shanto Iyengar.

Negative political television commercials : an experimental study of appeal types and response strategies
by: Roddy, Brian L. (Brian Leo)
Published: (1988)

Truth in advertising? : verbal, visual, and aural lies in political advertising and how they affect the electorate
by: Allen, Barbara, et al.
Published: (2019)

Poison politics : are negative campaigns destroying democracy?
by: Kamber, Victor
Published: (1997)

Political consultants and negative campaigning : the secrets of the pros
by: Swint, Kerwin C.
Published: (1998)

The Art of campaign advertising
by: Boynton, G. R. (George Robert), 1935-
Published: (1996)

In defense of negativity : attack ads in presidential campaigns
by: Geer, John Gray
Published: (2006)

Marketing politique et manipulation en période électorale : manuel
by: Kiki, Romain Léandre
Published: (2010)

Public information campaigns & opinion research : a handbook for the student & practitioner
Published: (2002)

Political marketing and communication
by: Maarek, Philippe J.
Published: (1995)

Mudslingers : the top 25 negative political campaigns of all time : countdown from no. 25 to no. 1
by: Swint, Kerwin C.
Published: (2006)

Political campaigning in referendums : framing the referendum issue
by: Vreese, C. H. de (Claes Holger), 1974-
Published: (2004)

Mass media and elections
by: Joslyn, Richard
Published: (1984)

Lights, camera, campaign! : media, politics, and political advertising
Published: (2004)

Beyond the 30-second spot : enhancing the media's role in congressional campaigns : Congress & the media.
by: Hoff, Paul S., 1942-
Published: (1988)

Manual de marketing político : estrategias para una campaña exitosa
Published: (2017)

Ad spotlight.
Published: (1998)

Posters, propaganda, & persuasion in election campaigns around the world and through history
by: Seidman, Steven A., 1946-
Published: (2008)

The spot : the rise of political advertising on television
by: Diamond, Edwin
Published: (1992)

The spot : the rise of political advertising on television
by: Diamond, Edwin
Published: (1984)

Routledge handbook of political advertising
Published: (2017)

Consumer democracy : the marketing of politics
by: Scammell, Margaret
Published: (2014)

Political TV advertising classics, 1986
Published: (1986)

Dirty politics : deception, distraction, and democracy
by: Jamieson, Kathleen Hall
Published: (1992)

Television and political advertising
Published: (1991)

Advertising wins elections.
by: McCaffrey, Maurice
Published: (1962)

Advertising that won elections
by: Fochs, Arnold
Published: (1974)

Political brands
by: Torres-Spelliscy, Ciara
Published: (2019)

Political advertising in Western democracies : parties & candidates on television
Published: (1995)

When politicians attack : party cohesion in the media
by: Groeling, Tim J.
Published: (2010)

Political Communication Center : a catalog and guide to the archival collections
Published: (1996)

Air wars : television advertising and social media in election campaigns, 1952-2012
by: West, Darrell M., 1954-
Published: (2014)

Air wars : television advertising in election campaigns, 1952-2004
by: West, Darrell M., 1954-
Published: (2005)

Air wars : television advertising in election campaigns, 1952-1996
by: West, Darrell M., 1954-
Published: (1997)

Air wars : television advertising in election campaigns, 1952-2000
by: West, Darrell M., 1954-
Published: (2001)

Air wars : television advertising in election campaigns, 1952-1992
by: West, Darrell M., 1954-
Published: (1993)

[Dennis Krolick of MSU News Hotline presents a wrap up and three actualities featuring Michigan State University Associate Professor Keith Adler].