Marketing planning for services / Malcolm McDonald and Adrian Payne.
| Uniform Title: | Marketing series (London, England). Professional development.
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| Main Author: | |
| Other Authors: | |
| Language: | English |
| Published: |
Oxford ; Boston :
Butterworth-Heinemann,
1996.
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| Series: | Marketing series (London, England). Professional development.
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| Subjects: | |
| Physical Description: | x, 364 pages : illustrations ; 25 cm. |
| Format: | Book |
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