Toward a predictive model of brand preference : the relationship of product involvement, symbolic brand image and self-congruity / by Jae-Eun Chung.

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Bibliographic Details
Main Author: Chung, Jae-Eun
Language:English
Published: 1995.
Subjects:
Consumers' preferences.
Brand choice.
Motivation research (Marketing)
Dissertation Note:
Thesis M. S. Michigan State University. Department of Human Environment and Design 1995.
Physical Description:x, 96 leaves ; 29 cm
Also available as microform.
Format: Thesis Book

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