Toward a predictive model of brand preference : the relationship of product involvement, symbolic brand image and self-congruity / by Jae-Eun Chung.
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Language: | English |
Published: |
1995.
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Subjects: | |
Dissertation Note: |
Thesis M. S. Michigan State University. Department of Human Environment and Design 1995. |
Physical Description: | x, 96 leaves ; 29 cm Also available as microform. |
Format: | Thesis Book |
Call Number: | Chung, J - 2 fiche 118 409 THS |
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Bibliography Note: | Includes bibliographical references (leaves 91-96). |
Additional Physical Form: |
Also available as microform. |