Toward a predictive model of brand preference : the relationship of product involvement, symbolic brand image and self-congruity / by Jae-Eun Chung.
| Main Author: | |
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| Language: | English |
| Published: |
1995.
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| Subjects: | |
| Dissertation Note: |
Thesis M. S. Michigan State University. Department of Human Environment and Design 1995. |
| Physical Description: | x, 96 leaves ; 29 cm Also available as microform. |
| Format: | Thesis Book |
MARC
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| 003 | OCoLC | ||
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| 099 | |a 118 409 THS | ||
| 100 | 1 | |a Chung, Jae-Eun. | |
| 245 | 1 | 0 | |a Toward a predictive model of brand preference : |b the relationship of product involvement, symbolic brand image and self-congruity / |c by Jae-Eun Chung. |
| 260 | |c 1995. | ||
| 300 | |a x, 96 leaves ; |c 29 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 502 | |g Thesis |b M. S. |c Michigan State University. Department of Human Environment and Design |d 1995. | ||
| 504 | |a Includes bibliographical references (leaves 91-96). | ||
| 530 | |a Also available as microform. | ||
| 650 | 0 | |a Consumers' preferences. |0 http://id.loc.gov/authorities/subjects/sh85031496 | |
| 650 | 0 | |a Brand choice. |0 http://id.loc.gov/authorities/subjects/sh85016402 | |
| 650 | 0 | |a Motivation research (Marketing) |0 http://id.loc.gov/authorities/subjects/sh85087568 | |
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