Measuring the effectiveness of brochures in tourism destination marketing / by Zongqinq [sic] Zhou.

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Bibliographic Details
Main Author: Zhou, Zongqing
Language:English
Published: 1996.
Subjects:
Advertising > Tourism.
Pamphlets.
Advertising > Evaluation.
Advertising fliers.
Advertising > Tourism > Michigan > Frankenmuth.
Dissertation Note:
Thesis Ph. D. Michigan State University. Department of Park, Recreation and Tourism Resources 1996.
Physical Description:x, 136 leaves : illustrations ; 29 cm
Also available as microform.
Format: Thesis Microfilm Book

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