Organizational innovation for effective new product development : conference summary / prepared by Rajesh Chandy, Anne Stringfellow.

Bibliographic Details
Uniform Title:	Report (Marketing Science Institute) ; no. 95-120.
Corporate Authors:	Marketing Science Institute Organizational Innovation for Effective New Product Development
Other Authors:	Chandy, Rajesh Stringfellow, Anne
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, [1995], ©1995.
Series:	Report (Marketing Science Institute) ; no. 95-120.
Subjects:	New products. Product management.
Physical Description:	40 pages ; 28 cm.
Format:	Conference Proceeding Book

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