The effect of R&D-manufacturing-marketing integration on new product performance in Japanese and U.S. firms : a contingency perspective / X. Michael Song, Jinhong Xie.

Bibliographic Details
Uniform Title:	Report (Marketing Science Institute) ; no. 96-117.
Main Author:	Song, X. Michael (Xiong-Xiong Michael)
Corporate Author:	Marketing Science Institute
Other Authors:	Xie, Jinhong
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, [1996], ©1996.
Series:	Report (Marketing Science Institute) ; no. 96-117.
Subjects:	New products > Japan > Marketing. New products > United States > Marketing. New products > Japan > Management. New products > United States > Management. Marketing > Japan > Management. Marketing > United States > Management.
Physical Description:	44 pages : illustrations ; 28 cm.
Variant Title:	Effect of R and D-manufacturing-marketing integration on new product peformance in Japanese and U.S. firms.
Format:	Book

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