Consumer generalization of nutrient content claims in advertising / J. Craig Andrews, Richard G. Netemeyer, Scot Burton.

Bibliographic Details
Uniform Title:Report (Marketing Science Institute) ; no. 96-115.
Main Author: Andrews, J. Craig
Corporate Author: Marketing Science Institute
Other Authors: Netemeyer, Richard G., 1956-
Burton, Scot
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, [1996], ©1996.
Series:Report (Marketing Science Institute) ; no. 96-115.
Subjects:
Advertising > Food > Psychological aspects.
Consumers > Attitudes.
Consumer behavior.
Physical Description:61 pages : illustrations ; 28 cm.
Format: Book

MARC

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