Consumer generalization of nutrient content claims in advertising / J. Craig Andrews, Richard G. Netemeyer, Scot Burton.
| Uniform Title: | Report (Marketing Science Institute) ;
no. 96-115. |
|---|---|
| Main Author: | |
| Corporate Author: | |
| Other Authors: | |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute,
[1996], ©1996.
|
| Series: | Report (Marketing Science Institute) ;
no. 96-115. |
| Subjects: | |
| Physical Description: | 61 pages : illustrations ; 28 cm. |
| Format: | Book |