Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector / Aino Halinen.

Bibliographic Details
Uniform Title:Routledge advances in management and business studies.
Main Author: Halinen, Aino, 1961-
Language:English
Published: London ; New York : Routledge, 1997.
Series:Routledge advances in management and business studies.
Subjects:
Genre:
Physical Description:xiv, 373 pages : illustrations ; 25 cm.
Format: Book

MARC

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300 |a xiv, 373 pages :  |b illustrations ;  |c 25 cm. 
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504 |a Includes bibliographical references (pages 345-356) and index. 
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650 0 |a Service industries  |x Marketing.  |0 http://id.loc.gov/authorities/subjects/sh87006846 
650 0 |a Relationship marketing  |z Finland  |v Case studies.  |0 http://id.loc.gov/authorities/subjects/sh96005326 
650 0 |a Advertising agencies  |x Customer services  |z Finland  |v Case studies.  |0 http://id.loc.gov/authorities/subjects/sh85001191 
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