Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector / Aino Halinen.

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Bibliographic Details
Uniform Title:Routledge advances in management and business studies.
Main Author: Halinen, Aino, 1961-
Language:English
Published: London ; New York : Routledge, 1997.
Series:Routledge advances in management and business studies.
Subjects:
Relationship marketing.
Service industries > Marketing.
Relationship marketing > Finland > Case studies.
Advertising agencies > Customer services > Finland > Case studies.
Genre:
Case studies.
Physical Description:xiv, 373 pages : illustrations ; 25 cm.
Format: Book
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