Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong.

Bibliographic Details
Main Author:	Hagel, John
Other Authors:	Armstrong, Arthur
Language:	English
Published:	Boston : Harvard Business School Press, [1997], ©1997.
Subjects:	Internet marketing. Customer relations. Virtual communities.
Physical Description:	xv, 235 pages : illustrations ; 24 cm
Format:	Book

Description
Call Number:	HF5415.1265 .H34 1997
Bibliography Note:	Includes bibliographical references (pages 221-224) and index.
ISBN:	0875847595 (alk. paper)