Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong.

Bibliographic Details
Main Author: Hagel, John
Other Authors: Armstrong, Arthur
Language:English
Published: Boston : Harvard Business School Press, [1997], ©1997.
Subjects:
Physical Description:xv, 235 pages : illustrations ; 24 cm
Format: Book

MARC

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100 1 |a Hagel, John.  |0 http://id.loc.gov/authorities/names/n50019432 
245 1 0 |a Net gain :  |b expanding markets through virtual communities /  |c John Hagel III, Arthur G. Armstrong. 
260 |a Boston :  |b Harvard Business School Press,  |c [1997], ©1997. 
300 |a xv, 235 pages :  |b illustrations ;  |c 24 cm 
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504 |a Includes bibliographical references (pages 221-224) and index. 
650 0 |a Internet marketing.  |0 http://id.loc.gov/authorities/subjects/sh95005028 
650 0 |a Customer relations.  |0 http://id.loc.gov/authorities/subjects/sh85034963 
653 |a Virtual communities. 
700 1 |a Armstrong, Arthur.  |0 http://id.loc.gov/authorities/names/n96082632 
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