Organizational improvisation in new product development / Anne S. Miner, Christine Moorman, Paula Bassoff.
| Uniform Title: | Report (Marketing Science Institute) ;
no. 97-110. |
|---|---|
| Main Author: | |
| Other Authors: | |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute,
[1997], ©1997.
|
| Series: | Report (Marketing Science Institute) ;
no. 97-110. |
| Subjects: | |
| Physical Description: | 27 pages ; 28 cm. |
| Format: | Book |