Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.

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Bibliographic Details
Main Author: Mooij, Marieke K. de, 1943-
Language:English
Published: Thousand Oaks, Calif. : Sage Publications, [1998], ©1998.
Subjects:
Target marketing > Cross-cultural studies.
Advertising > Cross-cultural studies.
Consumer behavior > Cross-cultural studies.
Genre:
Cross-cultural studies.
Physical Description:xx, 316 pages : illustrations ; 24 cm
Format: Book
Description
Call Number:HF5415.127 .M66 1998
Bibliography Note:Includes bibliographical references and index.
ISBN:0803959699 (acid-free paper)
0803959702 (pbk. : acid-free paper)