|
|
|
|
| LEADER |
00000pam a2200000 a 4500 |
| 001 |
in00002163956 |
| 003 |
OCoLC |
| 005 |
20220616035934.0 |
| 008 |
970325t19981998caua b 001 0 eng |
| 010 |
|
|
|a 97004800
|
| 020 |
|
|
|a 0803959699 (acid-free paper)
|
| 020 |
|
|
|a 0803959702 (pbk. : acid-free paper)
|
| 035 |
|
|
|a (OCoLC)36649396
|
| 040 |
|
|
|a DLC
|c DLC
|d UtOrBLW
|
| 049 |
|
|
|a EEMR
|
| 050 |
0 |
0 |
|a HF5415.127
|b .M66 1998
|
| 082 |
0 |
0 |
|a 658.8/02
|2 21
|
| 090 |
|
|
|a HF5415.127 .M66 1998
|
| 100 |
1 |
|
|a Mooij, Marieke K. de,
|d 1943-
|0 http://id.loc.gov/authorities/names/n91029457
|
| 245 |
1 |
0 |
|a Global marketing and advertising :
|b understanding cultural paradoxes /
|c Marieke de Mooij.
|
| 260 |
|
|
|a Thousand Oaks, Calif. :
|b Sage Publications,
|c [1998], ©1998.
|
| 300 |
|
|
|a xx, 316 pages :
|b illustrations ;
|c 24 cm
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Target marketing
|v Cross-cultural studies.
|0 http://id.loc.gov/authorities/subjects/sh94006407
|
| 650 |
|
0 |
|a Advertising
|v Cross-cultural studies.
|0 http://id.loc.gov/authorities/subjects/sh85001086
|
| 650 |
|
0 |
|a Consumer behavior
|v Cross-cultural studies.
|0 http://id.loc.gov/authorities/subjects/sh87006429
|
| 907 |
|
|
|y .b32663973
|b 211113
|c 980610
|
| 998 |
|
|
|a bu
|b 980604
|c m
|d a
|e -
|f eng
|g cau
|h 0
|i 2
|
| 935 |
|
|
|a BEK9326
|
| 999 |
f |
f |
|i 87d247b3-a09e-538d-8d45-651c829b14cf
|s c9cd5556-db8d-551d-8e7c-6ccc814371be
|t 0
|
| 952 |
f |
f |
|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Gast Business Library
|d MSU Gast Business Library
|t 0
|e HF5415.127 .M66 1998
|h Library of Congress classification
|i Printed Material
|m 31293002318966
|n 1
|
