Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.

Bibliographic Details
Main Author:	Mooij, Marieke K. de, 1943-
Language:	English
Published:	Thousand Oaks, Calif. : Sage Publications, [1998], ©1998.
Subjects:	Target marketing > Cross-cultural studies. Advertising > Cross-cultural studies. Consumer behavior > Cross-cultural studies.
Genre:	Cross-cultural studies.
Physical Description:	xx, 316 pages : illustrations ; 24 cm
Format:	Book

Global marketing and advertising : understanding cultural paradoxes

Authors: Mooij, Marieke K. de, 1943-
Published: Sage, 2005

Physical Description: xvi, 269 pages : illustrations ; 27 cm

Book