|
|
|
|
| LEADER |
00000nam a2200000 a 4500 |
| 001 |
in00002173712 |
| 003 |
OCoLC |
| 005 |
20220616040913.0 |
| 008 |
971030t19971997mau b 000 0 eng d |
| 035 |
|
|
|a (OCoLC)37870174
|
| 040 |
|
|
|a TJC
|c TJC
|d EEM
|d UtOrBLW
|
| 049 |
|
|
|a EEMB
|
| 090 |
|
|
|a HF5415.A1 M39 no.97-111
|
| 100 |
1 |
|
|a Morwitz, Vicki.
|0 http://id.loc.gov/authorities/names/n91074756
|
| 245 |
1 |
0 |
|a Testing new direct marketing offerings :
|b the interplay of management judgment and statistical models /
|c Vicki G. Morwitz, David C. Schmittlein.
|
| 260 |
|
|
|a Cambridge, Mass. :
|b Marketing Science Institute,
|c [1997], ©1997.
|
| 300 |
|
|
|a 31 pages ;
|c 28 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 490 |
1 |
|
|a Report ;
|v no. 97-111
|
| 500 |
|
|
|a "Working paper."
|
| 500 |
|
|
|a "June 1997."
|
| 504 |
|
|
|a Includes bibliographical references (pages 29-31).
|
| 650 |
|
0 |
|a Direct marketing
|x Management.
|0 http://id.loc.gov/authorities/subjects/sh85038256
|
| 650 |
|
0 |
|a Direct marketing
|x Mathematical models.
|0 http://id.loc.gov/authorities/subjects/sh85038256
|
| 700 |
1 |
|
|a Schmittlein, David C.
|0 http://id.loc.gov/authorities/names/n93014026
|
| 830 |
|
0 |
|a Report (Marketing Science Institute) ;
|v no. 97-111.
|0 http://id.loc.gov/authorities/names/n84745752
|
| 907 |
|
|
|y .b3276831x
|b 211113
|c 980610
|
| 998 |
|
|
|a bu
|b 980604
|c m
|d a
|e -
|f eng
|g mau
|h 0
|i 2
|
| 935 |
|
|
|a BEM9401
|
| 999 |
f |
f |
|i e42df785-6f9b-51bd-aacb-0f08d5b93df3
|s 19e14fbe-9955-5a60-90e2-46b6025eae51
|t 0
|
| 952 |
f |
f |
|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Gast Business Library
|d MSU Gast Business Library
|t 0
|e HF5415.A1 M39 no.97-111
|h Other scheme
|i Printed Material
|j no.97-111
|m 31293013625300
|n 1
|
