Testing new direct marketing offerings : the interplay of management judgment and statistical models / Vicki G. Morwitz, David C. Schmittlein.
| Uniform Title: | Report (Marketing Science Institute) ;
no. 97-111. |
|---|---|
| Main Author: | |
| Other Authors: | |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute,
[1997], ©1997.
|
| Series: | Report (Marketing Science Institute) ;
no. 97-111. |
| Subjects: | |
| Physical Description: | 31 pages ; 28 cm. |
| Format: | Book |