Daytime serials : their audience and their effect on buying / Herta Herzog, in charge of study.

Bibliographic Details
Main Author:	Herzog, Herta
Corporate Authors:	Columbia University. Office of Radio Research Blackett-Sample-Hummert
Other Authors:	Lazarsfeld, Paul Felix
Language:	English
Published:	[New York, N.Y.] : Bureau of Applied Social Research, Columbia University, 1942.
Subjects:	Radio advertising > Psychological aspects. Radio serials > Psychological aspects. Consumer behavior.
Physical Description:	1 volume (various pagings)
Format:	Microfilm Book

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