Test of Kolynos tooth powder commercials / in charge of study, Herta Herzog.

Bibliographic Details
Main Author:	Herzog, Herta
Corporate Author:	Columbia University. Office of Radio Research
Other Authors:	Lazarsfeld, Paul Felix
Language:	English
Published:	[New York, N.Y.] : Bureau of Applied Social Research, Columbia University, 1942.
Subjects:	Motivation research (Marketing) Consumer behavior. Dentifrices > Marketing.
Physical Description:	1 volume (various pagings)
Format:	Microfilm Book

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