Market segmentation : conceptual and methodological foundations / Michel Wedel, Wagner A. Kamakura.

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Bibliographic Details
Uniform Title:	International series in quantitative marketing.
Main Author:	Wedel, Michel
Other Authors:	Kamakura, Wagner A. (Wagner Antonio)
Language:	English
Published:	Boston : Kluwer Academic, [1998], ©1998.
Series:	International series in quantitative marketing.
Subjects:	Market segmentation. Market segmentation > Statistical methods.
Physical Description:	xxii, 378 pages : illustrations ; 24 cm.
Format:	Book

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